Hugo Swire, the FCO’s Minister for Latin America, was here in Uruguay yesterday with a busy agenda in between visits to Chile and Peru. I had the pleasure of attending an event at the British Embassy in Uruguay centred around a presentation by PWC on an upcoming report about trade between the UK and Uruguay in the past 10 years.
Now, trade between the UK and Uruguay is something that touches me professionally and personally. I studied Economics in the UK and lived there 13 years with our now very British-Uruguayan family. Trade between Uruguay (and Latin America, more broadly) and the UK is what I do every day. But there’s always something new to learn and important points to share, so here is my summary from the Embassy event:
- Hydrocarbons exploration in Uruguay is clearly strong on the British agenda.
- Education, and EFL in particular, were also mentioned by Swire, who reminded us of the reopening of the British Council office in Montevideo.
- Ports and infrastructure are also areas where British companies can support Uruguayan growth.
- PWC showed some revealing stats: service exports from the UK to Uruguay have increased four times from 2004 to 2012 to USD 70m, while exports of goods have also increased in the same proportion, representing USD 80m in 2013.
- In 2004, the UK exported 887 different goods to Uruguay; by 2013, that number was 1,452.
- PWC sees strong potential for British exports in oil and gas and passenger vehicles to Uruguay, as well as in railways, highways, social infrastructure (prisons, hospitals) and energy. The consultancy highlighted the growth of British expertise, consultancy and other services in Uruguay.
- The role of Uruguay as a regional business and logistics hub was highlighted, too.
- Mr Swire also mentioned the importance of reaching a Free Trade Agreement (FTA) between the EU and Mercosur, in order to take bilateral trade to the next level.
Mr Swire asked about luxury goods and tourism, which were not covered during the presentation. I was pleased to be able to contribute with a short response. I mentioned that in luxury, Uruguay has Punta del Este as a key test market and also as a luxury centre for the Southern Cone of South America. I also mentioned that free trade zones in Uruguay serve well the regional luxury market. Regarding Mr Swire’s question on tourism, I said that, thinking laterally, Uruguay can be a great hub for tourism companies from the UK, for example setting up call centres and other services. And again, Punta del Este can be exploited further by the British tourism industry for attracting potential visitors. Someone else in the audience also reminded us that duty free shop (DFS) statistics were not included in the PWC report and Uruguay has strong DFS retail given its borders with Argentina and Brazil.
Mr Swire also made some comments about the UK being a training ground for Uruguayan footballers (he confessed contemplating the thought of changing his surname to Suarez) and mentioned something about “the British team” beating Uruguay in the World Cup this year. Not sure how Scottish, Welsh and Northern Irish fans will feel about the England football team in a World Cup being referred to as the “British” team, but I’m just picky (I lived in Scotland and Wales, so I’m well-trained!).
Overall, Swire’s visit shows one important thing: that Uruguay matters to UK business , diplomacy and politics. And that’s a powerful message.
With big thanks to the British Embassy in Uruguay for the invitation and their hard work in putting together this event. You can follow the Embassy on twitter at @UKinUruguay
Subscribe to our monthly newsletter
- “You help us get your products here, we help you get your products there”
- Where do I start when selecting my next export market?
- Transparency in Latin America – and why it matters to exporters
- Peace in Latin America – and why it matters to exporters
- Democracy and press freedom – and why they matter to exporters
- Building in-house capacity for Latin America
- World Cup Special: Britain, football and South America
- Seven tips for dealing with regulatory affairs in Latin America
- So what’s up with Argentina this time?
- At last: Buenos Aires gets an upgrade