by Gabriela | Sep 5, 2012 | General
If you are an exporter targeting Brazil, you’ve probably already worked out that it is not an easy market (or markets) to enter. If you are already doing business in this vast and growing country, you probably know that for sure. Apart from issues such as profit...
by Gabriela | Aug 8, 2012 | General
When Emma Jones approached me about taking part in Startup Britain’s #tradeupbritain event in London this summer, I didn’t hesitate. Firstly, because she is herself an inspiration for me, as she is for so many small business owners. Her contribution to business has...
by Gabriela | Jun 20, 2012 | General
Yes, you’ve guessed it. It is all about Starbucks. The Seattle-based coffee emporium has opened its first cafe in Costa Rica, the country that provides it with plenty of its precious raw material. So what can we learn from it? – There is clearly...
by Gabriela | Jun 16, 2012 | General
It is a rainy Saturday morning in Edinburgh and I am working on a fascinating project for a UK manufacturing client. Applying the well-known business concept of delegation, I asked my husband to go out and buy some dulce de leche for some baking later on today. You...
by Gabriela | May 28, 2012 | General
The retail sector in Latin America is vast and diverse. Opportunities can be found in well-established areas, as well as in niche enterprises. Growth has been considerable over the last five years, as national, regional and multinational companies set up their...
by Gabriela | May 17, 2012 | General
Very often when discussing exporting to Latin America with British business owners and managers, they challenge me to “name a few British businesses that are successful over there”. I think they want some reassurance that Latin American markets can be conquered by...
