by Gabriela | Feb 14, 2019 | Argentina, Doing business
This picture caught my eye on Twitter this week*. It shows how some basic things we take for granted – like taking a corner in a football match – have to be adapted to different realities. There’s lots of sadness behind it: that a player has to be protected by police...
by Gabriela | Nov 13, 2018 | Doing business
I still remember when, about seven years ago, the MD of a British nursery goods company told me at a trade show in London that he wouldn’t target Latin America because “they don’t have money there – after all, don’t they all live in favelas?” *big sigh* Where do I...
by Gabriela | Nov 13, 2018 | Doing business
I was recently on business in Costa Rica and Panama, two countries blessed with the most wonderful fruit in the world. Yet, the evident levels of obesity were difficult to ignore, as well as the overwhelming number of American-style fast-food restaurants. My European...
by Gabriela | Nov 13, 2018 | Doing business, Trade Shows
If you are a frequent business traveller, you will know how to pack to almost every destination. Here I share with you five things that might not be so obvious, but that could come in handy when packing for Latin America… 1- Photo ID And I don’t mean just your...
by Gabriela | Sep 13, 2018 | Doing business
If you have done or intend to do business with Latin America, you will know that business in the region is “slow”. So I wanted to dig a little deeper for our readers and work out how “slow” is “slow” with a few real-life examples and some valuable snippets of...
by Gabriela | Jul 30, 2018 | Doing business
When companies approach us looking for support, they have a clear objective of entering or at least assessing Latin American markets. Before working with them, we do evaluate whether we think they are ready for the region (and whether the region is ready for them!)....
