How should you split Latin America when exporting?

Although Latin America might be a one unit for you as a business, particularly as time goes on, it’s better to at least consider some of its divisions, because they could affect your sales strategy, logistics, and even your pricing and the resources you assign to the...

Cali (Colombia): worth considering?

Flying last night back to Uruguay, the person next to me on my (yet another great) Avianca flight told me he was coming back from Cali. “It’s our third most important market in Colombia”, he stated, “after Bogotá and Medellín”. He worked for a Swiss company. Cali...

House of Cards and South America

Even if we can easily tell that Claire Underwood is not South American (check our LinkedIn Pulse post here), I am usually amazed at how easy it would be to set House of Cards in any South American country. The series clearly have a universal appeal, and here are just...