by Gabriela | Feb 19, 2016 | Doing business
“Latin America has the fastest growing internet population in the world” “Latin American internet users spend an average of 10 hours on social media a month, five more hours than the world average.” “The power of social media in Latin America is unstoppable.” Those...
by Gabriela | Feb 10, 2016 | Doing business, Trade Shows
Senior management & exports: a Latin American perspective At the recent #gotogrow launch event at the City Hall in London (which I followed from Uruguay on Twitter), Sarah Wood from Unruly mentioned one of her top advice for exporting service firms in London: send...
by Gabriela | Feb 10, 2016 | Uruguay
It’s exactly three years since I arrived back in Uruguay after 13 years in the UK. An “interesting” process at times (if you’re not fully conversant with British English, that means it’s been occasionally a real nightmare) but a hugely positive move overall. Uruguay...
by Gabriela | Jan 27, 2016 | Doing business
My first advice to any exporter seeking to do business with Latin America, is to remember that each country in the region is different and that therefore each should be treated in a unique way. Few things set us apart more than the incidence, perception and tolerance...
by Gabriela | Jan 15, 2016 | Doing business
Don’t get me wrong. I wasn’t lying on Copacabana beach thinking about exports earlier this month. I was actually more focused on having a fantastic time in one of Latin America’s most emblematic cities. However, these things happen, your mind wanders and your first...
