Exports with an accent: what’s your experience?

I came across this video about British accents this week, which I find awesome. You see, I lived 13 years in the UK, mainly in  the North East (Durham), Yorkshire and Edinburgh. My husband’s from Suffolk and my in-laws from London. So although imitating accents...

6 reasons NOT to export to Latin America

I love it. But Latin America is not for everyone. And here are six reasons why. 1-      You are not sure. Latin America will demand resources and commitment. You can never be 100% sure, but if you are really hesitating, make sure you invest in some market research and...

Watchlist: South America 2015 (II)

Back in January, I published a post about what to expect in South America in 2015, focusing on the Southern Cone of the continent: Argentina, Brazil, Uruguay, Paraguay and Chile. Now it’s time to look up North and see what’s in store for Colombia, Peru and Ecuador...

Sodimac: from Chile to Uruguay

I know its name might sound slightly, well, weird, but Sodimac is not to be lauged at. A Chilean retail success story, Sodimac is part of the Falabella group, a multilatina conglomerate that is fast expanding across Latin America. I visited Sodimac here in Uruguay...