Ten reasons why I know you are not South American

If you’ve been following this blog you’ll know that I always insist that South America is far from homogeneous. However, travelling across the continent as much as I do now, and particularly with the perspective of having lived 13 years away from this continent (in...

Is there any hope for those exporting to Argentina?

Argentina has been tricky to deal with lately for exporters from all over the world. Strong protectionist policies mixed with internal instability have set high barriers to trade for those wanting to do business with South America’s second largest economy. Mercosur...

5 reasons why you should export to Colombia

The world is slowly leaving behind its old visions of Colombia and opening up to the idea that Colombia is actually a very good place to export to right now. And there are many reasons why. After a 10-day trip to its capital city, Bogota (and having also been to...

“Latin American Spanish”

What you need to know about marketing translations   One of the areas where my clients often need support when exporting to Latin America is translations. Although I speak fluent Spanish and English, I am not a translator and I rely on the incredibly hard and...