8 export myths about Latin America

Over the years, we’ve heard the same misconceptions from overseas companies about Latin America again and again. Let’s focus on eight of those myths and reveal the real Latin America. 1- They all speak Spanish Not quite. It’s Portuguese in Brazil....

Suarez, made in England

World Cup madness is here, there’s no doubt about it. I walk into a supermarket here in Montevideo (Uruguay) and this is what I see:     So I buy one of these friendly figurines (or two)…   … and then look at the back and…   … surprise!...

Distributors – just the middle men?

Last month we supported the export sales manager from a construction machinery manufacturer. As part of our support, we organised – at very short notice – two meetings with the main buyers from two construction companies in Montevideo, Uruguay. When doing market...

Baking and Research: it’s all in the mix

Researching an export market means much more than a few hours on Google, at least when done professionally. Researching an export market requires lateral thinking, perseverance, experience, skill and a good ear. But above all, it requires an open attitude: things over...