by Gabriela | Jan 15, 2017 | Uruguay
This month I celebrate four years since I returned to my home country, Uruguay, after 13 wonderful years in the UK. The reasons for the return were personal, but I can see how it made business sense, too. Since I’ve been back in Latin America, I’ve been able to offer...
by Gabriela | Jan 13, 2017 | Peru
Many of the British MDs and international sales directors I speak to sound a bit puzzled when I mention if they have considered exporting to Peru. “Pe-ru?” – they ask – “why Peru?” Let me give you a few reasons why considering this Andean country in your export...
by Gabriela | Dec 30, 2016 | Doing business
Are thinking about targeting Latin America in 2017? Maybe looking at markets beyond the EU after Brexit? Here’s a quick checklist to get you thinking… In strategic terms, what you need to think for Latin America is similar to what you have to think for other markets,...
by Gabriela | Dec 8, 2016 | Doing business
(and what it means if you’re doing business with Latin America) The news story about a birthday party invitation for a 15th year-old girl called Rubi going viral in Mexico (thanks @katywatson @adowniebrazil for sharing) made me laugh today. You have to love Latin...
by Gabriela | Dec 1, 2016 | Doing business, Uruguay
#LaBajada is proving again a powerful hashtag on Twitter here in Uruguay. This article is all about explaining what it means – and why it should matter to you as a UK exporter. We need some context first. In South America, particularly in the Southern Cone (I can...
