It’s been a busy few weeks full of trade shows in Latin America. I’ve shared with you some notes and pictures from the rural shows in Argentina (also from a not-that-unrelated food processing show there) and Paraguay, and my native Uruguay couldn’t fall behind. A country with a strong agricultural tradition, well-know for its outstanding beef, Uruguay offers an ideal test market in the region, apart from an interesting market in itself if you’re looking into beef cattle, sheep, and some crops like soy, rice and sorghum, but also interesting for those specialising in citrus and wine.

Here are some pictures from ExpoPrado and in particular from the British presence that this year, with a particular boost from the British Embassy, included not only trade and consumer brands but also conferences from key British experts and an original agritech Hackathon!



British Experts at ExpoPrado 2016

British Experts at ExpoPrado 2016


ExpoPrado 2016

Brazil Stand

Brazil Stand


Argentina Stand


British fashion and food/drink at ExpoPrado 2016. We spotted Walkers Shortbread, Mrs Crimble’s chocolate macaroons and Tyrrells Crisps!


Gripple. Yorkshire manufacturing in Uruguay.

Gripple. Yorkshire manufacturing in Uruguay.



The stars of the show.


Falkland Islands Government and Harper Adams University both present at ExpoPrado


Although the number of sheep have gone down dramatically in Uruguay in the last 10 years, they are still important for the national economy


Manufacturing of machinery in Uruguay is almost inexistent, so the country is a strong importer of machinery from countries such as the UK.


Uruguay is a small country of just 3.3m people and its countryside is very sparsely populated. Finding people to work in the countryside is an important obstacle for producers.


British technology at the UK Stand in ExpoPrado 2016


Is Montevideo still with its back to the countryside? ExpoPrado provides an opportunity for city and countryside to learn from each other.


British stand – Noblex.


British Stand – Brooks


British Stand – Brompton.


Agricultural Hackathon organised by the British Embassy in Uruguay with the Rural Association (ARU) and the ITC Chamber (CUTI)