What cable cleats have taught me about exporting

If you don’t know what cable cleats are, I know what it’s like. I was in that same position over four years ago when I started working for Ellis Patents Ltd, a Yorkshire-based manufacturer of cable cleats. Believe me, after I met the MD (Richard Shaw) and now Sales...

Look beyond the big cities

Latin America has some very big countries, and some very big cities, too. It’s almost impossible not to get dazzled by megapolis such as Mexico DF, Sao Paulo, Buenos Aires or Bogota. A lot of decision makers are based in these cities, they are markets the size of a...

How should you split Latin America when exporting?

Although Latin America might be a one unit for you as a business, particularly as time goes on, it’s better to at least consider some of its divisions, because they could affect your sales strategy, logistics, and even your pricing and the resources you assign to the...

House of Cards and South America

Even if we can easily tell that Claire Underwood is not South American (check our LinkedIn Pulse post here), I am usually amazed at how easy it would be to set House of Cards in any South American country. The series clearly have a universal appeal, and here are just...