Travelling to Buenos Aires is always a pleasure, and TecnoFidta is one of the trade shows that makes a trip across the River Plate totally worthwhile. A “proper” trade show, well organised and really busy this year, TecnoFidta is organised by Messe Frankfurt and covers “Food Technology, Additives and Ingredients”, which includes “products and services related to processing; packing and bottling; additives; ingredients and raw materials; cold storage; laboratories and quality control; automation and control; industrial hygiene for food and beverages plants; accessories and peripherals and services for the industry.”
The show was busy, serving mainly the Argentine market but also some peripheral markets like Paraguay, Uruguay, even Chile and the south of Brazil. It’s clear that Argentina is in a different position from a year ago, with Macri’s government giving investors more confidence, despite the fact that things are still tricky for businesses. While earlier this year Coca-Cola announced a USD 1b investment in Argentina, “the country still lacks a legal framework that establishes a safe environment for doing business” (Bloomberg).
The food and drink sector in Argentina is huge, employing over half a million people directly, representing 4.6% of the country’s GDP and made up of over 14,000 businesses (Copal, 2014). Whether you are selling into these businesses or competing with them nationally or internationally, TecnoFidta is a good show to attend at initial stages of researching the market.
Hope you enjoy the pictures from the September 2016 edition of the show – leave us your comments or questions below!
TecnoFidta 2016, Centro Costa Salguero, Buenos Aires, Argentina
TecnoFidta
Busy show.
German presence at TecnoFidta
A show for good old networking
TecnoFidta 2016
Latin Americans value personal relationships and face-to-face contacts. Trade shows are still important.
Robotics present at TecnoFidta
Technology developed for regional and international markets.
TecnoFidta 2016 (show takes place every other year)
Ingredients have their place, too.
TecnoFidta takes place at Costa Salguero Centre, which is easy to reach from Aeroparque airport (not so easy from Ezeiza)
Uruguayan company that manufactures equipment for abattoirs present at TecnoFidta
German presence at TecnoFidta
Some manufacturers and distributors in this sector have a regional coverage, servicing their (multinational/multilatina) clients across South America
